Dissertation

For our dissertation, students were required to write 8,000 words on their specialist fashion-related chosen topic undertaking a comprehensive and independent study. Using qualitive and quantitive data, my dissertation entitled "An exploration of multi-sensory experiences and personalisation within bricks and mortar beauty retailing" aimed to investigate subconcious and concious buying behaviour when multi-sensory stimuli is employed throughout the retail environment whilst conducting an indepth analysis of the beauty market itself. 

Throughout the dissertation study, I used a range of research methods to collect and analysed a range of primary and secondary, qualitive and quantitive data to construct an informed and coherent arugment, deploying knowledged gained throughout my degree and external experiences.