Once of the research from my dissertation had been collated and analysed, it led into wondering where this could be applied to cosmetic sector and in particular the men’s grooming market. My FMP is a brand extension for The Body Shop, it focuses on extending the existing men’s grooming range and the promotion surrounding the new range. Extensive research found that the men’s grooming market is considerably under saturated in comparison to the women’s market.

For this project, I wrote a business plan and a marketing plan as well as completing a brand bible. In the Marketing Plan, I detailed the social media strategy for the secondary target market as well as the online dating site advertising and a promotion pop-up store.